flagship store
BABYLETTO
As part of Babyletto’s first flagship retail experience, I collaborated with renowned architecture firm RDS, MDB leadership and our own internal branding team to translate the brand’s identity into a physical environment. The project centered on creating an immersive brand story expressed through custom fixtures, material selections, product displays, graphics, and customer touchpoints throughout the store.
By developing cohesive design principles that carried across vignettes, swatches, interfaces, and merchandising experiences, we crafted a space that reflected Babyletto’s modern aesthetic while helping customers envision the brand within their own homes. The result was a thoughtfully curated retail environment that strengthened brand recognition, elevated the customer experience, and established a foundation for future physical retail initiatives.
juvenile shop
NAMESAKE HOME
For the launch of Namesake, a new premium nursery furniture brand, I was tasked with designing a permanent retail environment within Juvenile Shop that would introduce customers to the brand’s modern-traditional aesthetic. Working within an existing footprint, I developed a spatial strategy that maximized product visibility while creating an intuitive customer journey through the space.
Integrating existing collections with newly launched products created cohesive vignettes and transitional moments that communicated the brand’s craftsmanship, heritage-inspired design language, and elevated positioning. The result was a welcoming and immersive retail experience that brought the Namesake story to life while helping customers envision the products within their own homes.
abc expo 2024
MILLION DOLLAR BABY CO
Each year, Million Dollar Baby Co. showcases its newest collections at the ABC Kids Expo, creating an opportunity to introduce retailers and industry partners to upcoming products, materials, finishes, and brand initiatives. As part of the exhibit design team, I was responsible for conceptualizing and visualizing the custom fixtures, pedestals, product displays, and architectural build-outs that shaped the experience.
Working across multiple brand style houses, I carefully planned each vignette to highlight distinct product stories while maintaining a cohesive overall environment. Through thoughtful spatial planning, material selection, and display design, the booth became an immersive platform for customers to engage with the products firsthand and experience the unique character of each brand
furniture + environmental modeling
MILLION DOLLAR BABY CO
Bringing large-scale environments from concept to reality requires more than visualization: it demands a seamless connection between digital design, physical prototyping, and production execution. Across retail environments, custom fixtures, customer touchpoints, furniture, and installations, I leveraged a combination of CAD, rendering, and polygon modeling tools to rapidly iterate and communicate complex ideas with clarity.
By combining the precision of SolidWorks and Rhino with the flexibility of Blender and photorealistic rendering in KeyShot, I was able to develop highly accurate digital models, validate designs through physical prototypes, and align stakeholders around a shared vision. This workflow accelerated decision-making, improved production accuracy, and helped bring immersive spatial experiences to life with confidence and efficiency.
Tools: SolidWorks, Rhino, KeyShot, Blender
